Motisons Jewellers Limited

Motisons Jewellers Limited -IPO DETAILS 

Company Overview 

Originally established as the partnership firm 'M/s Motisons Jewellers' in 1997, the company underwent a transformation into a public limited company in 2011. Motisons Jewellers brings forth over two decades of rich experience in the jewelry industry, guided by seasoned entrepreneurs with a wealth of expertise exceeding 20 years. Specializing in gold, diamond, and Kundan jewelry, the company's product range extends to include pearl, silver, platinum, precious and semi-precious stones, as well as gold and silver coins, utensils, and artifacts. 

Commencing with a solitary showroom named the 'Traditional Store' in Jaipur, Rajasthan, Motisons Jewellers has expanded its footprint and presently operates four showrooms under the "Motisons" brand across Jaipur. The flagship store, 'Motisons Tower,' located on Tonk Road in Jaipur, stands as a symbolic representation of their impressive growth journey. 

Objective of the IPO 

Here are a few quick reasons why company is going public:  

1. Meeting the operational capital requirements of the company. 

2. facilitating the fulfillment of broader corporate objectives. 

Company Financials 

Key Performance Indicator 

Pros 

1. The showrooms are strategically located, enhancing accessibility and visibility to potential customers. 

2. The company boasts a diversified product portfolio that spans various price points and categories, catering to a wide range of customer preferences and needs. 

3. With a heritage and legacy extending over two decades, the company has a longstanding presence in the industry, contributing to brand credibility and customer trust. 

4. The implementation of efficient systems and procedures reflects a proactive approach to risk mitigation, ensuring that potential challenges are effectively managed in the course of operations. 

Cons 

1. The company exhibits a heavy dependence on sales from gold jewelry, indicating a vulnerability to fluctuations in the gold market or changing consumer preferences. 

2. The company's online presence and digital reach are constrained, potentially limiting its ability to tap into the growing e-commerce market and reach a broader customer base. 

3. The company's geographical presence is primarily concentrated in Jaipur, suggesting a limited market footprint and potential exposure to regional economic factors. 

How to Apply for this IPO 

1. Go to https://ipo.adityatrading.in/ 

2. Enter your Client ID 

3. Enter the OTP received in your registered mobile number. 

4. Choose the IPO and click on apply button. 

5. Enter the UPI ID, Quantity, and Cut off the price. 

6. Click on submit button 

7. Confirm the mandate request received on your phone by entering the UPI Pin. 

You can also watch our youtube video on “How to Apply on IPO” by clicking on the link “https://www.youtube.com/watch?v=1qOI8dCpl1I&ab_channel=ATS”